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Wholesale Specialist

Full Time

Website Red Bull

Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH. With a market share of 43%, it is the most popular energy drink brand as of 2020, and the third most valuable soft drink brand, behind Coca-Cola and Pepsi.

RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we’ll trust you with:

Territory Coverage

  • Effective coverage of all agreed outlets at optimum frequencies in a cost effective manner as well as maintaining & developing route optimization.
  • Develops working knowledge of geographic and demographic areas in assigned geography
  • Ensure a sustainable Go to Market (GTM) strategy and structure in assigned geography
  • Administration and development of designated area.

Perfect Store

  • Maintenance and growth of Perfect Stores databases which focus on availability, distribution, pricing, visibility, additional placements and messaging
  • Achieve quarterly KPI’s including Perfect Store standards as well as outlet Volume growth.
  • Building quality relationships through effective communication
  • Influencing decision makers through presenting compelling insights and commercial proposals

Stock Management

  • Managing orders to ensure Red Bull’s stock keeping units (SKUs) are in stock and on display at all times
  • Ensuring that stock levels necessary to secure continuous availability of Red Bull products to the consumer in all covered outlets are maintained at all times.
  • Managing of free goods budget to ensure efficient and effective execution.

POS Management

  • Securing (and where possible, improving) the agreed in-store presence of the Red Bull brand
  • Planning & Placement of POS – Ordering & collecting of POS to ensure POS is correctly sited and up to date in all outlets
  • Promotional Compliance – ensuring agreed promotions are in place and running from the first day

Budget Management

  • Manage assigned budgets where applicable (Examples: incentive budgets, free goods budget, POS budget and in some cases regional account budgets)

Other

  • Analyse the opportunities in the region, take proper action and implement as needed
  • Create strong knowledge of and personal relationships with the top wholesalers
  • Maintains strong working knowledge of all relevant Red Bull systems
  • Proactively uses available reports to maximize on all opportunities including competitor intelligence
  • Develops expertise with regards to product competition and distributor competition in respective area

EXPERIENCE
Your areas of knowledge and expertise that matter most for this role:

  • Proven sales track record
  • FMCG experience (Wholesale preferred)
  • Strong communications skills (verbal and written)
  • Self-starter with initiative & attention to detail
  • Ability to manage and cultivate good relationships
  • Experience with basic administrative programs, Windows, Word, PowerPoint, Excel
  • Local market / geographical knowledge beneficial
  • Valid drivers license

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