Job Description

• Coca-Cola Beverages South Africa (CCBSA) has an exciting opportunity in our Sales department. We are looking for a talented individual with relevant skills and experience for a Sales Manager role which is based in CCBSA Bloemfontein.

Key Purpose

• To manage a territory to provide a market driven differentiated service that builds sustainable competitiveness within clearly identified channels which delivers sustainable growth in brand equity, sales volume, market share, competitive advantage and corporate reputation.

Key Duties & Responsibilities
Functional Capabilities:

• Channel Execution
• People and Team Leadership
• Customer Value Creation
• Market and Commercial Strategy
• Operational Excellence
• Sales and Revenue Growth
• Data-Driven Decision Making
• Trade Marketing and Promotion Management
• Stakeholder Engagement and Collaboration
• Problem Solving and Innovation

Key Outcomes:

• Sales Target Achievement: Drive daily, weekly, and monthly sales target achievement across the region. Review sales performance regularly and take corrective action where required. Optimize sales through strategic allocation of resources like POS, promotional stock, and merchandising support.
• Customer & Market Development: Partner with sales reps to develop and execute customer-specific business plans. Grow market share through effective merchandising, trade execution, and customer relationship management. Conduct trade visits and engage with store managers/owners to maintain high retail execution standards.
• Execution Excellence: Ensure Picture of Success is implemented by the sales team for each channel. Oversee execution of merchandising, promotions, order generation, and stock rotation. Manage dealer training and compliance with quality and promotional guidelines.
• Team Coaching and Development: Coach sales reps to identify sales opportunities and deliver outstanding trade execution. Build executional capabilities through field training, feedback sessions, and performance reviews. Promote a culture of high performance, teamwork, and customer obsession.
• Planning and Forecasting: Plan and review promotional grids and quarterly action plans. Coordinate with regional team to plan effective route-to-market strategies and customer development activities. Use data (e.g., Nielsen, loyalty insights) to inform strategy and communicate performance with customers and leadership.
• Customer Relationship Management: Build and maintain strong customer relationships through structured and informal engagements. Negotiate space for permanent, promotional, and ad hoc initiatives.

KBI:

• Daily/weekly/monthly sales volume and revenue performance
• Outlet development and retention
• Execution compliance against Picture of Success
• Promo implementation rate and ROI
• Repeat callout reduction and quality incident rate
• New product listing and distribution coverage
• Sales team performance and productivity metrics
• Customer satisfaction and loyalty metrics

Skills, Experience & Education
Education

• Matric and a 3-year Sales/Marketing Diploma or Degree
• Post-matric qualification in sales or marketing (advantageous)

Experience

• 2 years of sales experience, preferably in FMCG
• Demonstrated success in customer development, trade execution, and people management

Skills

• Sales Leadership & Coaching
• Route-to-Market Strategy Execution
• Customer Relationship Management
• Trade Execution & Merchandising
• Data Analysis and Insight Application (e.g., Nielsen)
• Problem Solving & Decision-Making
• Negotiation and Influencing
• Communication & Presentation Skills