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Store Image Designer

Full Time
  • Full Time
  • Gauteng

Website Leroy Merlin

Leroy Merlin is a major player in the global DIY market. We help people around the world with all their home improvement projects, from renovations and extensions, to decoration and repairs... We offer a wide range of DIY solutions that cover plumbing, lighting, heating, electricity, sanitation, security, cooking, gardening and much more.

Job Summary:

  • The Store Image Designer is responsible for designing, developing, and deploying the visual universe of the brand across physical stores, that reflect the brand identity and deliver a consistent, engaging customer experience.
  • Working closely with the Store Image Manager, the merchandising team and store leadership teams, you’ll take initiative in understanding store needs, challenging assumptions, and proposing effective visual solutions.
  • This is a hands-on, collaborative role ideal for a junior designer who’s confident in both execution and field engagement.

Responsibilities

  • Design clear, informative, and brand-consistent signage for stores, including product-related content, directional, service highlights.
  • Partner with store managers and merchandising teams to understand needs, challenge requests constructively, and propose effective visual solutions.
  • Translate store needs into actionable design briefs, balancing functionality, branding, and customer experience.
  • Create visual mockups and design artworks using Adobe Creative Suite and other relevant tools.
  • Liaise with vendors and suppliers to produce and install visual materials in stores, ensuring quality and timeliness.
  • Occasionally support basic furniture or fixture design, such as display stands or service desks, ensuring designs align with store formats and construction feasibility.
  • Collaborate with the brand and communication team to ensure consistency in design standards and brand voice across all touchpoints.
  • Participate in new store concept development, revamp, and layout optimization.
  • Monitor visual merchandising and retail design trends; benchmark competitors to stay ahead of the market.

Requirements

Qualifications:

  • Degree in Graphic Design, Visual Communication, or Retail Design.
  • 1–4 years of experience in a retail design, signage, or visual communication role (internships considered).
  • Strong proficiency in Adobe InDesign and Photoshop. Basic knowledge of technical drawing or 3D software is a plus.
  • Understanding of retail design, visual merchandising, and customer journey mapping.
  • Excellent communication and interpersonal skills—comfortable conducting store walks and collaborating with non-design stakeholders.
  • Proactive mindset with the ability to take ownership of projects from concept to delivery.
  • Strong attention to detail and ability to manage multiple priorities and feedback loops.
  • Interest in home improvement, DIY culture, or retail environments is a plus.

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