Website FNB South Africa
While ‘help’ constitutes a core brand value within FNB, we also practice an overall ethos underpinned by the concept of ‘better business; better world’. We believe that by tapping into the innovative culture within FNB, we can provide people with the help they need to change their lives, communities and transform their businesses. Not just for their own benefit, but for the benefit of others.
Are you someone who can:
Keyword Research & Competitive Analysis
- Support the planning and execution of comprehensive SEO strategies to increase organic traffic, enhance website visibility, and achieve business goals.
- Conduct in-depth keyword research to identify high-intent, relevant search terms aligned with business objectives.
- Perform competitor analysis to uncover insights into rival SEO strategies and identify opportunities to outperform them.
- Stay informed on the latest search engine algorithm updates (e.g., Google) and evolving SEO best practices.
- Assist in tracking key SEO performance metrics such as organic traffic and keyword rankings, and contribute to the creation of insightful performance reports.
On-Page Optimization & Technical SEO
- Optimize website content—including title tags, meta descriptions, and headings—for target keywords while ensuring readability and user experience.
- Collaborate with content creators to ensure new content aligns with SEO best practices and targets relevant keywords.
- Identify and recommend technical SEO enhancements, focusing on areas such as site speed, mobile responsiveness, and structured data.
- Support the execution of technical SEO audits to uncover and address site performance issues.
Collaboration & Continuous Learning
- Contribute to cross-functional collaboration with internal teams to ensure effective implementation of SEO strategies.
- Promote knowledge sharing within the team through workshops, presentations, or internal platforms.
- Stay current with emerging trends in digital marketing, technology, and AI, and identify opportunities to integrate these into SEO strategies.
- Continuously explore new tools, platforms, and methodologies to enhance SEO effectiveness.
You will be an ideal candidate if you:
Qualifications Requirements:
- Bachelor’s degree equivalent to NQF Level 7 in marketing, Communications, or a related field.
- Relevant experience such as internships or entry-level experience in SEO
- Other digital Marketing or analytical qualifications will be advantageous
Experience Requirements
- 1-2 years of experience in SEO
- Foundation in SEO: understanding of core SEO principles, including on-page optimization, link building, technical SEO, and content strategy.
- Familiarity with common SEO tools: for keyword research, website audits, and rank tracking (e.g., Google Search Console, Google Analytics, or similar).
- Basic understanding of search engine algorithms and ranking factors: with some exposure to industry best practices and foundational HTML.
- Introductory experience in analyzing website performance data using tools like GA4 or SimilarWeb, with a willingness to learn and grow analytical skills
