Website Colgate-Palmolive
We are Colgate, a caring, innovative growth company that is reimagining a healthier future for all people, their pets, and our planet. We are a leading global consumer products company with 34,000 people dedicated to improving the health and wellness of people and their pets. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition and reaching more than 200 countries and territories, Colgate teams are developing, producing, distributing and selling health and hygiene products and pet nutrition offerings essential to society through brands such as Colgate, Palmolive, elmex, Tom’s of Maine, hello, Sorriso, Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Filorga, eltaMD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.
Core Responsibilities:
- Overseeing the creative, media and digital strategy for the company to drive Brand Connected Experiences, Creative Excellence and data-driven performance
- Drive global digital and media strategies into the Hub to grow digital transformation and demand generation mindset
- Drive strong collaboration with Division IBE and Brand
- Co-design with the Brand leads how to grow mental availability across brands through digital & traditional media
- Manage the delivery across holistic search, websites, social media, programmatic media, CCX, Retail Media/Digital Commerce and Creative Excellence
- Regularly measure, analyze, and report performance of all digital marketing campaigns, and against goals (ROI and KPIs)
- Track and manage related budgets, including opportunities to optimize/maximize ATL investments in paid/owned/earned media given synergies with offline activation and traditional media
- Regularly identify trends and insights through credible third-party sources, sharing this with key team members to ensure broad competency development
- Explore and discuss alternative approaches for campaigns with the agency, with particular focus on influencer marketing/KOLs
- Manage the local agencies effectively at keeping financials in control, scope of work and organizational capabilities in place
- Seek efficiencies in agency relationship and be in close contact.
Required Qualifications –
- Bachelor’s degree with Business Administration or relevant field; MBA preferable
- Minimum 6 years of media and digital experience – agency experience a plus
- Minimum 5 years experience in Marketing, with an excellent track record in brand management
Demonstrated experience:
- Media Planning / Media Management
- Precision Marketing / Using Data
- People Journeys
- Proficiency in Search (Organic, Paid & Content)
- Digital Commerce & retail media
- CRM IP Data
- Programmatic – DCO capabilities
- Personalisation at Scale
- Retail Media
