Job Purpose

• Act as chief custodian and manager of a brand to drive the long and short term marketing strategy to achieve the overall objectives for the brand. Achieve brand objectives set to improve brand power, marketing effectiveness and targets, share of wallet and multi-product holding. Develop the communication & media strategy to drive the right mix of media and target identified audience and proposition development and go-to-market strategy. Gain insights and identify opportunities/innovations based on market; customer and competitor research and analysis to support the business strategy. Guide the commercial and operations teams to drive growth and influence the tailored customer experience across the value chain and negotiate with management, agency and partners. Manage and oversee the different channels that makes up the brand including the affinity channel of the brand. Accountable for marketing budget and associated sales to the correct P factor.

Responsibilities

Brand Strategy and Effectiveness

• Take responsibility for implementing Virseker’s brand strategy. Serve as ambassador for the essence of the brand and, defining the measures used to determine brand effectiveness and using the results to inform future activities.

Marketing Communications

• Lead and coordinate the development and delivery of marketing communications strategy across all stakeholders to support the business plan, increase sales, brand loyalty and awareness.

Budgeting

• Take responsibility for setting and managing area budgets so they align with organisational strategy.

Marketing Impact Assessment

• Provide input into appropriate metrics and other data, participate in reviews, assess activities, and recommend improvements based on metrics and analyses.

Stakeholder Engagement (Internal & External)

• Identify and manage stakeholders up to top management level, finding out their needs/issues/concerns and reacting to these by leading and coordinating the development of stakeholder engagement plans to support the communication of business information and decisions.
• Manage external stakeholder relationships with Media partners and Agencies.

Leadership and Direction

• Communicate the local action plan; explain how this relates to the function’s strategy and action plan and the broader organisation’s mission and vision; motivate people to achieve local business goals.

Performance Management

• Develop and propose own performance objectives; take appropriate actions to ensure achievement of agreed objectives, using the organisation’s performance management systems to improve personal performance. Manage and report on team performance; set appropriate performance objectives for direct reports or project / account team members and hold them accountable for achieving these, taking appropriate corrective action where necessary to ensure the achievement of team / personal objectives.

Organisational Capability Building

• Use the organisation’s formal development framework to identify the team’s individual development needs. Plan and implement actions to build their capabilities. Provide training or coaching to others throughout the organisation in own area of expertise to enable others to improve performance and fulfill personal potential.

Education

• School Grade 12  (Required)

Experience

• 10 or more years substantial general work experience in Marketing (Essential); Experience in a Financial Services Industry (Advantageous). 3-4 years’ experience in managing a Marketing team (Essential)