Website Colgate-Palmolive
We are Colgate, a caring, innovative growth company that is reimagining a healthier future for all people, their pets, and our planet. We are a leading global consumer products company with 34,000 people dedicated to improving the health and wellness of people and their pets. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition and reaching more than 200 countries and territories, Colgate teams are developing, producing, distributing and selling health and hygiene products and pet nutrition offerings essential to society through brands such as Colgate, Palmolive, elmex, Tom’s of Maine, hello, Sorriso, Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Filorga, eltaMD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.
Job Responsibilities :
- Develop brand growth plan for brands under person’s control, including new product strategy development & execution
- Responsible for financial and SOM KPIs delivery – e.g. projecting brand volume, profit, market share, delivering brand P & L
- Understand and analyze company, channel, category, consumer and shopper data effectively
- Analyze and drive insights from sales trends, competitive performance and industry trends to recommend strategic choices and actions to drive the business.
- Work closely with Local Brand Marketing colleagues, local & Cluster retail marketing and cluster customer development to align timing and content of in-store activation, social media and eCom programs
- Assist Director of Marketing HPC on budget management to reconcile all spend on a monthly basis
Assist in the development and execution of marketing support initiatives to drive core base business products - Drive excellent execution of the support plan
- Support innovation projects and leads the execution with the cross-functional team
- Proactive acting on the brand performance and eager to identify new opportunities to drive additional growth and cost saving opportunities
- Supports managing media, consumer and trade promotion, market research, product development, pricing, volume and operations planning, and financial mix of brand/product line.
- Support media production process and budget
- Manage business decisions in partnership with brand leaders and present related activities to Senior Management for review and direction setting.
- Support ANP management for own category
Required Qualifications :
- Bachelor’s Degree in Business Science/Mgt/Commerce, Marketing or related fields (Honours Degree advantagous)
- 2+ years Experience in Marketing/Trade Marketing or Advertising/Research Agency/Innovation
- Experience in brand marketing, or management consulting
- Critical thinking & problem solving
- Brand marketing knowledge
- Effective communicator
- Confirmed operational results
- Knowledge of Retail Environment strategy
- Influence without direct authority, negotiate optimally and form relationships with cross functional team members
- Ability to lead multiple tasks simultaneously
- Handle ambiguity & complexity
- Be proactive & a self-starter
