Website Red Bull
Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH. With a market share of 43%, it is the most popular energy drink brand as of 2020, and the third most valuable soft drink brand, behind Coca-Cola and Pepsi.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we’ll trust you with:
Territory Coverage
- Effective coverage of all agreed outlets at optimum frequencies in a cost effective manner as well as maintaining & developing route optimization.
- Develops working knowledge of geographic and demographic areas in assigned geography
- Ensure a sustainable Go to Market (GTM) strategy and structure in assigned geography
- Administration and development of designated area.
Perfect Store
- Maintenance and growth of Perfect Stores databases which focus on availability, distribution, pricing, visibility, additional placements and messaging
- Achieve quarterly KPI’s including Perfect Store standards as well as outlet Volume growth.
- Building quality relationships through effective communication
- Influencing decision makers through presenting compelling insights and commercial proposals
Stock Management
- Managing orders to ensure Red Bull’s stock keeping units (SKUs) are in stock and on display at all times
- Ensuring that stock levels necessary to secure continuous availability of Red Bull products to the consumer in all covered outlets are maintained at all times.
- Managing of free goods budget to ensure efficient and effective execution.
POS Management
- Securing (and where possible, improving) the agreed in-store presence of the Red Bull brand
- Planning & Placement of POS – Ordering & collecting of POS to ensure POS is correctly sited and up to date in all outlets
- Promotional Compliance – ensuring agreed promotions are in place and running from the first day
Budget Management
- Manage assigned budgets where applicable (Examples: incentive budgets, free goods budget, POS budget and in some cases regional account budgets)
Other
- Analyse the opportunities in the region, take proper action and implement as needed
- Create strong knowledge of and personal relationships with the top wholesalers
- Maintains strong working knowledge of all relevant Red Bull systems
- Proactively uses available reports to maximize on all opportunities including competitor intelligence
- Develops expertise with regards to product competition and distributor competition in respective area
EXPERIENCE
Your areas of knowledge and expertise that matter most for this role:
- Proven sales track record
- FMCG experience (Wholesale preferred)
- Strong communications skills (verbal and written)
- Self-starter with initiative & attention to detail
- Ability to manage and cultivate good relationships
- Experience with basic administrative programs, Windows, Word, PowerPoint, Excel
- Local market / geographical knowledge beneficial
- Valid drivers license