The Channel Specialist ( sometimes known as a digital marketing specialist in other businesses) leads programming of owned (redbull.com & red bull tv) and managed 3rd party (TikTok, Facebook, Instagram, etc.) channels, along with the community management across them, and builds on the organization’s business plan by creating and implementing cross-platform programming strategies in support of the organization’s wider marketing mix.

•  She/he drives brand love via organic engagement with as large an audience as possible across metrics such as reach, engagements, frequency, and length of interaction, by ensuring red bull generates word of mouth with the right content on the right account/platform at the right time. Ultimately this role brings a wealth of industry knowledge across social, web and emerging digital channels, with the ability to put strategy into action by bringing stories to life, engaging audiences at scale, and bringing constant value to their peers in the organization.

RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we’ll trust you with:

Content Definition

• Defines content programming priorities and creates plans together with the Media Network and Marketing teams, informed by past content performance and expert understanding of current and potential future audience behaviour.

Strategy for Owned and Managed Channels

• Constantly sharpens strategies of Owned and Managed channels, identifies potential programming partner channels and builds consistent holistic programming and release plans across the network.

Premium execution

• Optimizes channel performance and experience through scheduling, featuring, customized functionalities and smooth consumer journeys.

Team Contributor

• Briefs specific content needs with Content team to maximize performance depending on platform and goals. Develops activation plans with the Brand and Communications departments to maximize reach of this content.

Industry Knowledge

• Runs Social Media and Community Management, Programs local redbull.com and Red Bull TV, and works closely with Creator Marketing (Influencer) lead.

Entrepreneurial Spirit

• She/he must have editing skills and can turn around content independently.

EXPERIENCE
Your areas of knowledge and expertise that matter most for this role:

• Digital Media experience with at least 3 years in digital programming of channels/platforms.
• Required to have experience in running social media accounts and/or programming websites.
• Expert in identifying where consumers live digitally, how they consume content, and how to engage them with content according to their consumption behaviour
• Has a constant sense of online trends and knows how to drive Word of Mouth online
• Strong communicator, knows how to constantly uplevel digital knowledge in the organization
• Clear understanding of competitor activity and consumer behaviour in both a media and FMCG business context
• Passion for the Red Bull brand, its content and values, and understands how to translate this into driving brand love in an online environment through media
• Lives and breathes media on the internet
• Excellent digital industry knowledge
• Analytic thinking, high affinity to data, with ability to translate into strategy and concrete initiatives
• Hands-on, not afraid to run accounts when needed
• Curious, open, creative
• Leadership skills, good presenter and motivator
• Problem solver and good mediator aligning and coordinating conflict of interest