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The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference. We're innovating our portfolio with products that give people more varieties that meet our consumers where they are.
Job Description
- Coca-Cola Beverages South Africa (CCBSA) has an exciting opportunity in our Sales department. We are looking for talented individual with relevant skills and experience for an Account Developer role, which is based in Mkuze. The successful candidate will report directly to the L&T Leads.
Key Purpose
- To develop, implement and maintain effective account plans thereby managing the profitable sales of CCBSA products, and the development and maintenance of new business relationships and opportunities so that customer excellence, brand loyalty and profitable volume growth are achieved.
Key Duties & Responsibilities
Key Output:
- Strategic Customer Growth and Retention: Successfully implement the company’s business and RTM strategies within the assigned customer base, resulting in measurable growth in sales volume, net revenue, and market share.
- New Business Development: Identify, prospect, and acquire high-potential new customers aligned with the company’s strategic goals to drive incremental revenue and volume growth.
- Trade Execution Excellence: Ensure flawless execution of in-store and in-trade activities (merchandising, promotions, pricing, and placement) in line with company guidelines, leading to improved brand visibility and promotional compliance.
- Customer Partnership and Business Planning: Partner with key customers to develop annual joint business plans that align with both parties’ commercial goals and leverage data-driven insights for continuous improvement.
- Sales Order Generation and Demand Management: Actively influence and secure customer sales orders through effective planning, demand generation, and RTM applications to consistently meet or exceed monthly sales targets.
- Asset and Data Management: Maintain accurate and updated customer master data within the commercial system, and manage assigned assets (e.g., POS material, fridges, signage) to ensure optimal in-market performance.
- Operational Efficiency and Cross-functional Collaboration: Coordinate effectively with internal stakeholders (e.g., logistics, finance, marketing) to ensure seamless service delivery, accurate order fulfilment, and high customer satisfaction.
- Brand Visibility and Activation Execution: Implement and support channel-relevant brand activations and in-market campaigns with compelling POS aligned to brand guidelines, driving awareness and shopper engagement.
KBI
- Volume and Nett Revenue
- RED Adherence
- Customer Loyalty Index (CLI)
- Asset (Cooler and Vehicles) Verification
- Menu Presence
- Customer Maintenance and New Business Sign-ons
- Brand Visibility
- Brand Activations
- Sign-on of Strategic Partners (Fortress outlets)
Skills, Experience & Education
Education
- A formal qualification is required.
- A qualification in Sales and Marketing will be advantageous.
Experience
- 1–3 years’ experience in an FMCG environment.
- Field Sales and Account Management
- Cross-Functional Collaboration
- CRM or Commercial Systems Experience
- Valid Driver’s License
Skills
- Strong negotiation, communication, and interpersonal skills.
- Proven sales and business development skills.
- Ability to analyse data and derive actionable insights.
- Strong planning, organising, and prioritisation skills.
- Understanding of RTM and customer segmentation.
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).